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brokkoli
January 9, 2023

Using the right tactics to become an advertising champion

Using the right tactics to become an advertising champion. How agency teams should prepare for new clients in order to enjoy many joint successes afterwards: Pre-Celebration for Success-Celebration! With new…
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Hannes Mueller
December 21, 2022

Uncertain times call for strong brands

Uncertain times call for strong brands Economic, technological and social change leads to uncertainty. Not only among consumers, but also among all stakeholder groups. As the Trusted Brand Study 2022…
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brand strategynadler
December 8, 2022

HOW SHOPPING BECOMES AN EMOTION

HOW SHOPPING BECOMES AN EMOTION It’s not uncommon for retail chains selling household goods and beauty/personal care products to leverage their communication strategy on pricing, promotions and special offers. They…
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brokkolimarketing
November 28, 2022

A guide on how to become a desired troublemaker.

A guide on how to become a desired troublemaker. "Be a little more like everyone else. Don't jump around. Blend in more." Even in school we are taught not to…
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markenmut
November 11, 2022

LAYOUTING – SUPPORTED BY AI

LAYOUTING - SUPPORTED BY AI Designers know quite well which image content fits the idea, the theme and/or also the text. Only finding the right images is a time-consuming affair.…
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pyramid
November 4, 2022

Money talks – but do you speak the language?

Money talks – but do you speak the language? A basic thesis for good communication is to be able to adapt the message to the target group. To be able…
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brand strategynadler
October 28, 2022

SAVING MONEY IS COOL: THE FACILE.IT CASE HISTORY

SAVING MONEY IS COOL: THE FACILE.IT CASE HISTORY In 2015, Facile.it landed on our desks. Facile.it is a web price comparator for different types of utilities (insurance companies, power or…
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brand strategyclienti
October 18, 2022

LinkedIn advertising: Effective like never before

LinkedIn advertising: Effective like never before For many years, LinkedIn was not the first choice for advertisers when choosing a social media platform. The medium was accused of being old-fashioned…
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Bubkamarketing
October 7, 2022

Companies need to speak a different language in today’s ‘climate normal’

Consumers expect companies and brands to take the lead in the sustainability transition. In the new climate normal, brands must learn to communicate differently. Because consumers and governments are cracking…
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marketingyellow
September 29, 2022

How to turn meeting the KPIs of a five-year plan into a game for employees

How to turn meeting the KPIs of a five-year plan into a game for employees. On paper, corporate five-year plans and mission statements always look fantastic. But both things will…
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