May 20, 2022

The amazing story of Bluetooth

A global success born in Helsingborg, Sweden Bluetooth is a 20+ years young technology. During these years, Bluetooth has developed into one of the world's leading standards with 30,000 member…
May 13, 2022

3 reasons why companies do not get enough out of their analyzes

It is obvious to most that knowledge is better than assumptions. Especially when it comes to strengthening one's market position. So analysis and data are rarely in short supply. Unfortunately,…
May 6, 2022

Share-of-Search shows your future market share

One of the most basic principles of marketing effects is that it takes investment in marketing to grow. The key metrics are your market share, share-of-market (SOM), relative to your…
nadler blogpost future pastmarketingnadler
April 29, 2022

How speaking about the past can be a fast track towards the future

Sometimes to travel into the future, you need jump on a steam train. So, we rented a real one to narrate the heritage of a famous Italian chamomile brand: Bonomelli.…
April 21, 2022

Insight-driven rather than data-driven

English writer Dennis Potter once said, "the trouble with words is that they do not always say what they mean." There are two major concepts affected by this problem. One…
April 8, 2022

Less is not more.
More is more.

The book "How Brands Grow" by Australian professor Byron Sharp of the Ehrenberg Bass Institute is considered by many to be the most important book on brands and their role…
brand strategymarketingnovembre
March 30, 2022

LIDL France: From discount to local supermarket

The best quality/price ratio for all. Since 2012, Novembre Creative Business Partner supports the brand’s repositioning in France which has decided to exit the hard discount segment. Today, Lidl France…
abc for b2bmarketingpyramid
March 18, 2022

ABC for B2B

Many argue that there aren´t any differences between B2C and B2B marketing. If I may be so bold, this statement is used mostly by those who do not work with…
The Beatles feat. Creative Copywritingmarketingnove
March 11, 2022

The Beatles feat. Creative Copywriting

What can copywriters learn from one of the greatest bands of all time? Beyond creativity, The Beatles wrote a lot according to copywriting formulas and we will dive into their…
You are what you writeclientimarketing
March 7, 2022

You are what you write

Words are a great tool if used right. Your choice of words is important to how you and your brand are perceived in the marketplace. Read how you can use…

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