In the production and distribution of tobacco products, the “economy of scale” is firmly anchored in the entrepreneurial DNA. After all, there is no faster-growing crop and the costs of the processing operation increase only slightly as the volume grows. So the step to automating recurring processes in marketing is not really that far either. The only disadvantage – but a decisive one – is the now extremely strict regulation of tobacco marketing and the associated significant lack of customer-specific data.

Do you want to know more about markenmut, our partner from Germany?