Portfolio

Yale-New Haven Health/Smilow Cancer Hospital

Corporate Publishing, Mason

Client

Yale-New Haven Health/Smilow Cancer Hospital

The Big Idea

Celebrate the amazing strides being made in cancer research and treatment at Smilow with an upbeat and inspirational campaign.

Challenge

As one of the select few cancer hospitals designated by the National Institute of Cancer, the mission was to position Smilow Cancer Hospital in the top tier nationally, but like no other.

 

Result

Smilow Cancer Hospital at Yale-New Haven is now operating at full capacity with the highest utilization in the region. Patients, physicians and staff are all energized by the message of hope. And the TV has been recognized with a national Telly Award.

 

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