Corporate Publishing, fasett


TOTAL is the second largest oil and gas company in Norway, and has great things in the making. Attendance at the conference and exhibition Offshore Northern Seas (ONS) is a natural and good opportunity for the company to share their aspirations, achievements and activities.


To do this, Total and people on the stand use what comes naturally in a conversation: words. Many words. Which is good, of course, but even the best narrator (conversation partner) may need a little help sometimes.


We searched for a way to show more than just tell what Total means with the promise ”Great things in the making” . The solution was a flexible tool to support conversation – whether it concerns
– The big picture
or the many small but important details
– Simplification and complexity.

Total had many stories to tell and this solution gave a good support for the narrators and gave the solution a great narrator experience. Which again gave all visitors a greater chance to hear what was being told.
Total wanted to tell the story of a completely new way to build and operate an oil and gas field. This application makes it possible to tell about it in a whole new way too.



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