Portfolio

Lindt

markenmut.

Client

Lindt (or Lindt & Sprüngli) is a luxury Swiss chocolate and confectionery company which is internationally active.

 

Challenge

We had to coach the introduction of a new wellness brand by Lindt. This had to be well planned and especially well advertised. International adaptions planned with IMAGE agencies in Belgium, Switzerland, Luxemburg and Austria.

 

Result

“To feel good and enjoy” – the positioning summed up. The campaign was aimed at females aged 25 + who want to treat oneself with chocolate rather than present somebody else with it. After developing this positioning and the copy platform, we not only created a packing for each of the different types of chocolate, but also developed a creative point of sale marketing. On top of that, we planned out a TV spot, which was then produced by a third party company.

 

 

 

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