Spanair Cargo

Spanair is one of Spain’s leading airlines with 300 departures per day and is owned by the SAS Group. Two years ago, the cargo business of Spanair was going to be relaunched on the Spanish market and a complete branding and communication package was needed within an extremely short timeframe.

SAS Cargo is a long-time client of Pyramid Communication in Sweden, who formed a joint team with Crespo Gomar of Spain to work on the relaunch of Spanair Cargo. In less than 3 months a complete brand platform and communication package was created and the relaunch in Spain was successfully carried out.

Some parts of the solution:

• New logo 
• Communication concept
• Printed presentation material
• Website
• Sales presentations R campaign